User-Centered Design.hmm.seems intuitive, doesn't it? Obviously, if we're launching something onto the World Wide Web, we must be expecting someone to use it — duh. Though this may be true, many companies are missing the mark and their audience and, consequently, their business objectives by failing to successfully integrate the user. A User-Centered Design approach can create successes by merging business and user objectives to deliver a service that users value, while generating a benefit for the business. In fact, studies show that with a User-Centered Design you could realize returns of $10 to $100 for every $1 you invest in making your site easier to use.

This is an explicit and detailed guide, an intelligent "how-to" book for professionals. It lays the groundwork and creates context by exploring essential concepts, defines terms that may be new or unfamiliar, and then moves forward with practical software techniques. All the while it is building on the existing knowledge and experience of its professional design audience. Taking Your Talent to the Web is based on the Populi Curriculum in Web Communications Design, developed by Jeffrey Zeldman in cooperation with Populi, Inc.The book's purpose is to guide traditional art directors and print designers as they expand their existing careers to include the new field of professional Web Design.