Blogs are about to storm the corporate world — but not via the CIO's office. They are appearing in companies most often as the convenient records of engineering or design projects. In fact, blogs are following the same bottom-up adoption path that was created by instant messaging (IM), another collaboration tool originally used for personal communication. As blogs bubble into businesses, they introduce new ways to create, share, and leverage knowledge — and that is why they should be on your radar.

User-Centered Design.hmm.seems intuitive, doesn't it? Obviously, if we're launching something onto the World Wide Web, we must be expecting someone to use it — duh. Though this may be true, many companies are missing the mark and their audience and, consequently, their business objectives by failing to successfully integrate the user. A User-Centered Design approach can create successes by merging business and user objectives to deliver a service that users value, while generating a benefit for the business. In fact, studies show that with a User-Centered Design you could realize returns of $10 to $100 for every $1 you invest in making your site easier to use.