User-Centered Design.hmm.seems intuitive, doesn't it? Obviously, if we're launching something onto the World Wide Web, we must be expecting someone to use it — duh. Though this may be true, many companies are missing the mark and their audience and, consequently, their business objectives by failing to successfully integrate the user. A User-Centered Design approach can create successes by merging business and user objectives to deliver a service that users value, while generating a benefit for the business. In fact, studies show that with a User-Centered Design you could realize returns of $10 to $100 for every $1 you invest in making your site easier to use.