Hey web devs! We knew you'd look under the hood. Please pardon the mess...we still have some clean up to do. If it drives you crazy and you want to help us get it perfect, maybe you should join our team! We could use another set of hands!
Your corporate Web site…to you - an investment – and being such, you didn’t let the CEO’s nephew design it. You issued an RFP; you went through a formal vendor selection process; and then you hired a professional firm to ensure that your corporate site (often the first impression of your business) was both useful and usable, separating form and function from presentation and style. A real A+ job. And now that you’ve built it, they will come. Right? Wrong.
Back in March of 2003, Nick Finck and I stunned the Web design world at the South by Southwest Interactive conference in Austin. How? Well, despite a late night spent chowing down fish tacos and swilling Shiner bock, we actually managed to show up early Sunday morning to deliver our presentation.
Web design must mature and accept the developments of the past several years, abandon the exclusionary attitudes formed in the rough and tumble dotcom era, realize the coming future of a wide variety of devices and platforms, and separate semantic markup from presentation logic and behavior.
The average reader — one not raised by wolves, or, worse, by rabid advocates of Standard Generalized Markup Language during the heyday of SGML — may not clearly understand the concepts of Semantics, Structure, Markup, Content, Style, Transformation, and Presentation. Heck, I'm not sure many of us did back then either, but we've had a few years to think about it.
There's a lot of bold talk coming from a certain multimedia tools vendor (Macromedia, cough, cough) lately, about how its new Flash MX product is "the future of the Internet." Never mind that the company leaders seem to be confusing the Internet with the Web. What's interesting is how they demo this rich, multimedia future. The vendor's Web site makes much of an ETrade stock quote application-something that could have been thrown together in half an hour with Dynamic HTML (DHTML) without the need for proprietary technology, plugins, or a massive press campaign. How very 1997.
Special Edition Using HTML & XHTML is a comprehensive Web publishing reference, providing practical solutions to real-world Web development problems. Author Molly Holzschlag starts by explaining how XHTML differs from HTML and why it's necessary, but quickly moves beyond a mere comparison of the differences. The reader learns which tools are best, how to code HTML & XHTML, and the basic principles of Web publishing and graphic design. The book also shows how to integrate graphics, stylesheets, frames and multimedia into XHTML Web pages. Later chapters cover XHTML's relationship to XML and creating content for alternative devices including pagers, cell phones, and hand held devices.