Share |

our publications

From Online Community to Cash
2011-05-12
In 3 years, an education non-profit in small-town North Carolina went from a 6-person staff to a network of thousands charged with advancing its mission. How was this growth possible? In an in-depth exploration of this experience, Alice Williams explains how online communities made this transformation happen. Full of hard-won lessons and emerging best practices, this workshop is an eye-opener for organizations open to growing their online presence.
Putting Community to Work
2010-07-22
Join our very own Alice Williams as she shares ideas for putting community to work for your organization.
The Community Connection: Extending Mission and Resources through Online Networks
2010-05-10
In January 2009, a small education nonprofit in Hillsborough, North Carolina fielded a request from the U.S. Department of Education seeking input from a cross‐section of the nation's most accomplished teachers around a number of major policy debates. They needed a report in five working days. How could nine full‐time staff in small‐town NC, already weighed down with multiple responsibilities, fulfill this request?
The Passion Piece: A Nonprofit Primer on Online Fundraising & Engagement
2010-04-22
Get passionate about your community engagement! Find out more with this presentation from our online strategist, Alice Williams.
Online Self-Service Solutions Focused on the Customer
2010-02-10
Today’s associations, member organizations and other customer-focused companies are working hard to extend their reach and effectiveness, while looking to take advantage of the knowledge in their networks in service to their missions. Even with limited resources, they are actively competing for the attentions of their current and prospective “customers” – be they members, donors, and sponsors, or board members, committee chairs, and chapter officers.
Maximize Mission
2009-09-10
How can your organization maximize its mission, and measure the results, using its online presence? Here's how!
hesketh.com Blends Best of Old and New in Urban Office Space
2008-09-05
 Nestled in downtown Raleigh, hesketh.com's new office space at Pilot Mill (1101 Haynes St) is punctuated with eight-foot tall windows that flood the open floorplan with natural light. It provides a marked contrast to conventional, corporate office spaces. CEO Heather Hesketh was on a mission to find space that truly expresses the company's personality to further engage her team and to better attract the Triangle’s creative class.
Why Put Your Organization on Rails?
2007-09-26
The software development industry is often driven by fads and hype. People are always talking about the new programming language, software engineering methodology, framework, or tool that will increase efficiency, lower costs, speed up development, and improve quality. The most recent fad in Web development is Ruby on Rails, a framework for building Web applications that has been the subject of many wild claims by enthusiasts. As a manager, you have to assess whether Ruby on Rails, like any other new technology, lives up to the hype.
2007 Pinnacle Amazing Customer Service Award Goes to hesketh.com
2007-05-17
On May 2, 2007, hesketh.com was honored for its outstanding customer service at the Raleigh Chamber of Commerce's Pinnacle Business Award celebration. CEO Heather Hesketh, accepted the First Citizens Bank Amazing Customer Service Award from Steven Blalock, Market Executive for First Citizens, on behalf of her web development and user experience agency.
hesketh.com Expansion Continues - Another Expert Joins Team
2007-05-17
Rafe Colburn, a Senior Software Engineer with over 10 years of experience designing and building Web applications for clients, is the newest member of the hesketh.com team and will head its Technology Practice.