www.ncbiotech.org

Challenges

• NCBC's Web design was too focused on revenue (meeting space) at the expense of mission.
• The client spent one year working on a Web strategy before any true development work began.
• Content-rich site with major findability issues for users.
• Stakeholders internally were competing for front-page real estate.

Solutions

Goals

• Develop and nurture the biotech workforce in North Carolina.
• Help NC compete globally for biotech company site selection.
• Establish the North Carolina Biotechnology Center as a critical source of biotech information.
• Create a sense of openness and approachability between the North Carolina Biotechnology Center and its constituents.

Tactics

Progressive Development helped keep a much-needed redesign focused on goals and objectives. Tactics included:

• User experience consulting
• Content evaluation, including log analysis
• User testing and analysis
• Information architecture consulting
• Content management solution
• Application enhancement & development, including calendar of events and search of multiple databases