www.bcbsnc.com

Simplifying Member Management

Challenges

• Give an overview of member services offered to users without overwhelming them with too much, or irrelevant content.
• Maintain accessibility standards for visually impaired users and users with older, or slower computers.
• Provide Flash like effect while also providing ability for client to easily modify demo content.

Solutions

• Provided wireframes and storyboards to define user experience (navigation and animation sequences).
• Provided visual design consistent with client's evolving branding initiatives.
• Provided Flash like effect through use of Javascript, making it easy to update content.

Engaging Visual Branding