Hey web devs! We knew you'd look under the hood. Please pardon the mess...we still have some clean up to do. If it drives you crazy and you want to help us get it perfect, maybe you should join our team! We could use another set of hands!
Your biggest fans and advocates are out there waiting for an invitation. Find them and inspire them to join you!
"We need to Tweet!" "Should we get a Facebook page?" "Things will finally click for us if we create an outpost in Second Life."
Maybe you've heard one of these comments or something similar around the watercooler or even in the boardroom. But asking why we need to do these things is less seldom considered. Social media is an extremely powerful medium, but unfortunately, a lot of organizations pour resources into an "If we build it, they will come" approach to applications like Twitter, Facebook, LinkedIn, Flickr, and others. Like any other communications channel, social media requires strategy to accomplish your goals.
For many of us who can remember the days before constant and continuous Internet access, the whirl of social media can feel like falling down the rabbit hole. Too many tools to choose from, and too little information about what they can do. But as the Cheshire Cat reminds Alice: "If you don't know where you're going, any road will get you there."
At hesketh.com, we work with organizations to identify unique and fruitful opportunities in the social media space by answering some key questions:
By focusing on these questions, we work to fulfill organizational goals and deliver a measurable return on the precious time that goes into building a solid social media presence. Whether creating a simple Twitter strategy or amplifying capacity by building networks of online communities, hesketh.com can steer you through the social media clutter to arrive at real outcomes.