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case studies

Social Entrepreneurial Bank

Nurturing Relationships Online

Using a combination of qualitative and quantitative user-centered research methodologies, we aligned the online experience of this regional bank's clients with their rich offline customer service experience.

National Center for Safe Routes to School

Why is Walking & Biking to School a Worthy Investment?

The National Center for Safe Routes to School (SRTS) had compiled an impressive collection of resources through its central website. A comprehensive online guide for program development, geographically searchable contacts, an online library that pulls content across multiple databases, and an ongoing webinar series are just some of the valuable tools that were available to visitors. Unfortunately, few visitors could find the resources they needed — though they were on the site!

NC Biotechnology Center Online Storytelling

Online Storytelling Meets Capacity Building

The NC Biotechnology Center has been working tirelessly to communicate the complex nature of their work to a series of diverse stakeholders, who often find biotechnology too complex or abstract. hesketh.com worked with the Center to develop a multimedia campaign that highlighted the real people and experiences behind biotechnology.

NC Biotechnology Center Redesign

Painting the Picture of High-Impact Economic Development Returns

The NC Biotechnology Center is the state's economic engine for this important growing sector. It adds $64 billion & 226,000 total jobs to the state's economy. Ultimately, $1 invested by the North Carolina Biotechnology Center = $103 generated for the state. Seems like a no-brainer that the Center is an economic development powerhouse.

Blue Cross Blue Shield of NC

Progressive Development Enables Nimble Re-branding

Blue Cross Blue Shield of NC (BCBSNC) sought to redesign their homepage and member page while keeping the design of interior pages as they were. This approach, known as progressive development, was introduced to the web development world by our CEO at Webstock New Zealand.

Duke Talent Identification Program Educational Opportunity Guide

Process Automation Yields Returns on Multiple Bottom-line

The Duke Talent Identification Program Educational Opportunity Guide took a substantially paper/manual process and transformed it online through business process automation to improve efficiency, reduce cost, and most importantly … maximize mission.

NC Center for Public Policy Research

Open Source Supports Open Government

NCCPPR has an extensive library, dating back to the 1970s, of articles and publications of detailed public policy research. Their old site was dated, did not reflect the importance of the Center’s work in North Carolina, and did not provide access to content that could empower the electorate.

Guilford College

Collegiate User Experience Connects to Diverse Audiences

A small college of approximately 2,700 undergraduate students, Guilford was looking to evolve its online presence to better represent the variety of its constituents which now include adult as well as traditional students.